Forbes.com
Super Bowl XLVIII and
Human Trafficking: An Outdoor Campaign Connects the Two
“Throughout Super Bowl Week a massive outdoor advertising campaign will be taking place in the New York/New Jersey metropolitan area aimed at raising awareness about the domestic human trafficking crisis. As part of partnership between the Polaris Project and Clear Channel Outdoor, digital spots will appear on the stretch from Herald Square to Times Square that’s been dubbed “Super Bowl Alley.” In addition, billboards throughout the region will promote awareness, putting all too human faces on the business of human trafficking. The images in the campaign are simple black and white photos of the victims of this modern slavery epidemic. The messaging is direct. For example : “Human Trafficking was reported in all 50 states last year.”
http://www.forbes.com/sites/maxrobins/2014/01/28/super-bowl-xlviii-and-human-trafficking-an-outdoor-campaign-connects-the-two/
